According to a survey conducted by HBR (Harvard Business Review), 73% of respondents said they use multiple channels while shopping for any product. This data is almost four years old. With the breakout of the COVID-19 virus last year and a sudden surge of cases due to the second wave this year, We can only The post Omnichannel Shopping Will Become the New Normal! appeared first on Vinculum Group.

The customer experience should feel consistent regardless of whether they engage with a brand on store shelves or online. However, this doesn’t happen enough. Throughout the consumer journey, silos are still prevalent, resulting in a disjointed experience. You can purchase a product on the internet, but you can’t return it in-store. In-store they might return The post What is omnichannel e-commerce? appeared first on Vinculum Group.

The technological advancements and ever-evolving consumer behavior have paved the way for the eCommerce business’s comprehensive success. Today’s average customer prefers shopping online from multiple eCommerce platforms than visiting brick-and-mortar stores. They are leaning heavily on the benefits that online shopping has to offer – from a wide range of products from national/international brands to The post Sell on JD Worldwide appeared first on Vinculum Group.