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Who Wins on Valentine’s Day?
by Matt Ellsworth on February 12, 2019 at 2:48 pm
Romance isn’t the only winner on Valentine’s Day. Brands and retailers get a little love too, especially from shoppers. To find out how and where Valentine’s Day consumers were spending their money, Wiser asked its crowd of smartphone-enabled shoppers for insights into their buying behavior on this February holiday. Then, we put their responses into this infographic for you. If ... The post Who Wins on Valentine’s Day? appeared first on Wiser Solutions, Inc.. […]
Is Your Pricing Strategy Harming Your Brand?
by Matt Ellsworth on January 28, 2019 at 5:30 pm
Shoppers have strong opinions, especially about brands. There are plenty of reasons why, but one of the trickier ones to spot is pricing. A slight price change in one direction or the other can have a big impact on your brand’s perception. In our infographic below, we look at how pricing strategies can harm brands—and what you can do about ... The post Is Your Pricing Strategy Harming Your Brand? appeared first on Wiser Solutions, Inc.. […]
You Don’t Have to Move Mountains to Move Margins
by Matt Ellsworth on January 25, 2019 at 2:54 pm
Modern retail requires near-constant price changes, especially in eCommerce. However, this doesn’t mean you need to turn everything on its head just to remain competitive. Instead, there are plenty of smaller, day-to-day changes that you can make to positively affect margins—without moving mountains. The post You Don’t Have to Move Mountains to Move Margins appeared first on Wiser Solutions, Inc.. […]